Convening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together, they shape the future of our industry and profession. Designed for corporate event marketing professionals, association meeting professionals, event owners, event managers, and business events leaders, this PCMA Asia Pacific flagship event brings together a trusted community from across the region.
Convening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations, changing old ways, and co-creating impactful outcomes.
Convening APAC empowers individuals and teams with knowledge, skills, and a like-minded community. This helps them thrive in times of constant change. With fresh faces, multi-generational perspectives, and bold thinking, Convening APAC ignites innovation, drives growth, and amplifies the collective power of the PCMA community — leading minds; leading change.
The Business of Events (BOE) 2025 converges the dual pillars of leadership within an intergenerational workforce: mastery and intellectual prowess. Building on BOE 2024’s exploration of the duality between Unlearning and Relearning, BOE 2025 unites experienced and emerging leaders for real-time discussions. Participants will delve into crucial dualities — Skill and Strategy, IQ and EQ, Personal and Professional Growth, alongside Broad and Deep Exploration — essential for navigating today’s complex business landscapes with Inspirational and Aspirational Imagination.
Day Zero Challenge | 13 April 2025
Tamsyn Barker (First Agency), Ben Taylor (Project Worldwide), and Matt Jones (a creative strategist, presented by Saxton) will lead an exclusive, closed-door session at The Business of Events 2025 by PCMA APAC. Bringing together the industry’s best minds, this focused discussion will explore some of the pressing challenges shaping the future of business events—growth, industry expertise reputation, and attracting future talent. Designed as a strategic think tank, this session will encourage fresh perspectives, shared insights, and practical approaches to help the industry move forward.
Day One: THE DUALITY OF MASTER. MIND. | 14 April 2025
Day One launches with compelling real-world AI productivity case studies and insights from our Day Zero Challenge, setting the stage for transformative discussions. The BOE Content Advisory has curated a series of breakout sessions across six pivotal themes—Technology, Creativity, Humanity, Strategy, Sustainability, and the Chinese Market—designed to sharpen both strategic foresight and creative problem-solving. These sessions will expand perspectives, equipping participants with the skills and insights needed to thrive in an era of rapid evolution.
Day Two: APPLIED LEARNINGS & INSPIRATIONS | 15 April 2025
With MASTER. MIND. still at the heart of our discussions, Day Two expands the conversation with 12 PCMA Labs—supercharging applied learning through hands-on experiences. Complementing these deep dives are two compelling plenaries: an unfiltered industry reflection on real-world opportunities and a riveting closing session on endurance, leadership, and survival—drawing lessons from 537 days stranded in Antarctica.
Relive the transformative energy of The Business of Events 2024—an event that sparked innovation, challenged norms, and introduced a theme that redefined possibilities: UNBOUND.
Why UNBOUND? Because in an industry driven by change, the ability to unlearn and relearn is essential. Attendees were immersed in two days packed with insightful keynotes, interactive breakout sessions, and hands-on workshops—each designed to inspire fresh perspectives and practical approaches for crafting extraordinary event experiences.
Day Unlearn | 15 April 2024
With a powerful lineup featuring Evangeline Leong, Sally Foley-Lewis, and Scott Bales, Day Unlearn invited attendees to release outdated thinking. Through thought-provoking sessions led by industry leaders, we explored new ways to view and shape the future of events.
Day Relearn | 16 April 2024
Dominic Thurbon’s keynote on “Connecting the Dots” set the tone for a day packed with 14 immersive workshops. From mastering persuasive presentations to creatively reimagining event experiences, attendees left equipped to embrace and implement bold, forward-thinking ideas.
Explore the highlights gallery, and watch the recap video—relive the impact and prepare for an even more dynamic experience in 2025. Don’t miss out on what’s next— The Business of Events awaits your next great leap forward!
Gold Sponsor
Fairmont Singapore
Swissôtel The Stamford, Singapore
Bronze Sponsor
Choose 2 Rent
Onsite Registration & Event App Partner
Cvent
Service Provider
Wordly
Supported by
Singapore Exhibition & Convention Bureau
Singapore Tourism Board
Media Partners
TMS APAC
TTG Asia Media
